I'm a ✏️ and group creative director,
currently 💻 at Forsman&Bodenfors in 🇸🇬
currently 💻 at Forsman&Bodenfors in 🇸🇬
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Gojek :: Side Trip
Thanks to beloved, home-grown super-app Grab,
Gojek will never be Singaporean’s #1 ride-hailing choice.
So we didn’t even try.
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Mandarin Oriental :: Letters to Neighbours
We convinced the General Manager of MO Singapore
to personally write to each one of his competitors
asking them to take his guests.
Here’s why.
The letters:
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Gojek :: Tactical Campaigns
As a challenger brand in a competitive market,
Gojek needs to constantly find fresh ways
to create buzz and build relevance.
Here’s a few ways we did that.
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Film :: A Selection
Some silly ones,
some aggro ones,
some “just get a good DoP” ones.
And a few from a campaign that was supposed to be a whole long-term integrated modular platform... until Covid hit and killed the travel industry:
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Jolly Ranchers :: Sucky Jewelry
For Valentine's Day, we created a sucky jewelry line
that is everything a Valentine’s gift should be:
big, gaudy, cliché.
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0% swagger, 100% jargon free
Head & Shoulders :: Ando, The Spy
Tiny dandruff is a big taboo in Japan.
To tackle it, we hired a man who’s got it all:
good looks, suave moves
and stubborn white flakes all over his shoulders.
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Tiny dandruff is a big taboo in Japan.
To tackle it, we hired a man who’s got it all:
good looks, suave moves
and stubborn white flakes all over his shoulders.
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“Can’t you just tell me what happened?”
Here’s the case study:
Here’s the case study:
Burger King :: Proud Whopper
In 2014, Burger King went through tagline surgery
and woke up with "Be Your Way" dangling down there.
To promote it, we launched a new product
at the San Francisco Pride Parade.
In 2014, Burger King went through tagline surgery
and woke up with "Be Your Way" dangling down there.
To promote it, we launched a new product
at the San Francisco Pride Parade.
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Case study:
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Gojek :: Tactical Campaigns
As a challenger brand in a competitive market,
Gojek needs to constantly find fresh ways
to create buzz and build relevance.
Here’s a few ways we did that.
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<------------ Verizon :: Data Dunk ------------->
To put Verizon at the center of the NBA Playoffs conversation, we hijacked basketball's greatest crowd pleaser and told people to go harass their favorite players to dunk more.
To put Verizon at the center of the NBA Playoffs conversation, we hijacked basketball's greatest crowd pleaser and told people to go harass their favorite players to dunk more.
Case study:
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Film :: A Selection
Some silly ones,
some aggro ones,
some “just get a good DoP” ones.
From the series titled “tossing things on the floor”:
And a few from a campaign that was supposed to be a whole long-term integrated modular platform... until Covid hit and killed the travel industry:
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Jolly Ranchers :: Sucky Jewelry
For Valentine's Day, we created a sucky jewelry line
that is everything a Valentine’s gift should be:
big, gaudy, cliché.
Digital :: Another Selection
A chatbot that curses.
A campaign that challenges the way we watch.
A chatbot that curses.
A campaign that challenges the way we watch.
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And the world’s first IG filter that turned photos into illustrations.
For Faber-Castell.
For Faber-Castell.
0% swagger, 100% jargon free
