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Proud Whopper ::

13x Cannes Lions
D&Ad Yellow Pencil
Grand Clio
& more
In 2014, Burger King went through tagline surgery and woke up with "Be Your Way" dangling down there. To promote it, we launched a new product during the 2014 San Francisco Pride Parade: the Proud Whopper. We captured everyone's reaction to it, including this one guy wearing nothing but a ring around his penis.
Design ::

Case Study ::

Director :: 
Henry-Alex Rubin
With :: 
Bruno Luglio
Rodrigo Bistene
Anselmo Ramos
Beto Fernandez


90% Effort
50% Inspiration 
-10% Math