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Burger King
The Big King ::
When Burger King launched their very own version of the Big Mac, we had to prove that our flame-grilled version was better than the most famous of hamburgers. The solution? We found fans so obsessed with the Big Mac they even had it tattooed on their bodies.

We invited them try the Big King and, if they preferred it, get their tattoos updated with a grill mark by one of the most famous tattoo artists.


90% Effort
50% Inspiration 
-10% Math