https://ivanguerra.cargo.site Ivan Guerra Wed, 06 May 2026 15:06:51 +0000 https://ivanguerra.cargo.site en https://ivanguerra.cargo.site/index Wed, 06 May 2026 15:06:51 +0000 Ivan Guerra https://ivanguerra.cargo.site/index https://ivanguerra.cargo.site/About-me Mon, 04 May 2020 14:55:18 +0000 Ivan Guerra https://ivanguerra.cargo.site/About-me 16 years of industry experience.&nbsp; Worked in 4 different continents.&nbsp; At some of the world’s best shops.And with some of the world’s best people. Green Card + EU passport holder.︎ Accenture Song2025 - TodayGroup Creative DirectorForsman&amp;Bodenfors New York2024 - 2025Group Creative DirectorForsman&amp;Bodenfors Singapore 2020 - 2024Creative Director -&gt; Group Creative Director Anomaly New York 2017 - 2020Associate Creative Director -&gt; Creative Director R/GA New York 2016 - 2017Senior CopywriterDavid São Paulo 2012 - 2016Copywriter -&gt; Senior Copywriter CP+B Boulder 2011 - 2012 Intern -&gt; Junior Copywriter Miami Ad School Brazil + Latam 2020 - 2024 Teacher Awards: Grand Prix and/or Gold at Cannes, D&amp;Ad, Clio, One Show and Effie. And over 100 trophies from Webbys, LIA, Spikes, Warc, El Ojo, etc. Jury &amp; Speaking Duty: Judge @ AICP Next 2026 Judge @ Telly Awards 2025Judge @ New York Festivals 2024 &amp; 2025Judge @ PHNX 2024Judge @ AdStars 2022 Judge @ Singapore CCA 2022 Speaker @ CCSP 2015 https://ivanguerra.cargo.site/The-Proud-Whopper Thu, 03 Jul 2014 17:10:06 +0000 Ivan Guerra https://ivanguerra.cargo.site/The-Proud-Whopper <img width="2592" height="3240" width_o="2592" height_o="3240" data-src="https://freight.cargo.site/t/original/i/a86f6ded93c0daaac43efe406de34cce9593da1c79da4864cb285fecee9cc160/Instore-Poster-Whopper-36-x45-_o.jpg" data-mid="69599330" border="0" src="https://freight.cargo.site/w/1000/i/a86f6ded93c0daaac43efe406de34cce9593da1c79da4864cb285fecee9cc160/Instore-Poster-Whopper-36-x45-_o.jpg" /> Burger King Proud Whopper: 13x Cannes Lions D&amp;Ad Yellow Pencil Grand Clio &amp; more In 2014, Burger King went through tagline surgery and woke up with "Be Your Way" dangling down there. To promote it, we launched a new product during the 2014 San Francisco Pride Parade: the Proud Whopper. We captured everyone's reaction to it, including this one guy wearing nothing but a ring around his penis. <img width="1500" height="873" width_o="1500" height_o="873" data-src="https://freight.cargo.site/t/original/i/0069945f95aa2f0b845703aec6f6eaf1b40c0c7f0513e144fcd82cc73eaa3f7c/PW1.jpg" data-mid="69599336" border="0" src="https://freight.cargo.site/w/1000/i/0069945f95aa2f0b845703aec6f6eaf1b40c0c7f0513e144fcd82cc73eaa3f7c/PW1.jpg" /><img width="1500" height="873" width_o="1500" height_o="873" data-src="https://freight.cargo.site/t/original/i/8efd533dac147176a779ac1406171b9b37c65aa5182fbc2afa1296e807cfcb59/PW4.jpg" data-mid="69599337" border="0" src="https://freight.cargo.site/w/1000/i/8efd533dac147176a779ac1406171b9b37c65aa5182fbc2afa1296e807cfcb59/PW4.jpg" /><img width="1500" height="873" width_o="1500" height_o="873" data-src="https://freight.cargo.site/t/original/i/17023a51f486647f4c4e62fae62e2e866df52f804a986ef808679b78c1290919/PW3.jpg" data-mid="69599335" border="0" src="https://freight.cargo.site/w/1000/i/17023a51f486647f4c4e62fae62e2e866df52f804a986ef808679b78c1290919/PW3.jpg" /> Director:&nbsp; Henry-Alex Rubin With:&nbsp; Bruno Luglio Rodrigo Bistene Anselmo Ramos Beto Fernandez https://ivanguerra.cargo.site/Ando-The-Spy Mon, 05 Jul 2021 02:26:19 +0000 Ivan Guerra https://ivanguerra.cargo.site/Ando-The-Spy <img width="2880" height="1218" width_o="2880" height_o="1218" data-src="https://freight.cargo.site/t/original/i/167b3e674728857f4c9a6662f85b35940494f6bc996c6f4c82f88a162e90d3f3/Screenshot-2021-07-05-at-10.28.16-AM.png" data-mid="113037539" border="0" src="https://freight.cargo.site/w/1000/i/167b3e674728857f4c9a6662f85b35940494f6bc996c6f4c82f88a162e90d3f3/Screenshot-2021-07-05-at-10.28.16-AM.png" /> Head &amp; Shoulders Ando, The Spy: D&amp;Ad Wood PencilClio Health Bronze LIA Bronze &amp; more The haircare category is awash with clichés. One thing it doesn’t have: good stories. If you’re top of mind and category leader, that might be enough. But when you’re h&amp;s Japan, with sales slumping year after year, you need to go back to the drawing board. And that’s what we did, literally. With the help of talented CRCR, we created a brand platform centered around an aspirational character - Ando! - who took viewers through the entire journey of dealing with dandruff: from carrying it himself, to finding the solution in h&amp;s and on to helping men everywhere get rid of theirs. The campaign kicked off with “The Chase” in 2021, where we first meet our spy as he fights to lose Takashi and his henchmen, hot on Ando’s dandruff laden trail. It was followed by “Winter Rescue” in 2022, where we journey to Ando’s past to discover why he’s so hellbent in helping all men rid their life of dandruff. The Spy:Ando’s Role There’s a few big reasons for Ando to be a spy. First, because we wanted to. Second, and most importantly, because in Japan dandruff is seen as a sign of uncleanliness (seiketsukan) and a major social stigma. So we couldn’t have Ando pointing fingers or putting the spotlight on the men. Rather, we have him surreptitiously show up with the solution to their woes: Head &amp; Shoulders. <img width="2680" height="1146" width_o="2680" height_o="1146" data-src="https://freight.cargo.site/t/original/i/63e6f928eb499f820b781d277a23f3ce2ddb412e720ea052c0bd6f5e370dcf8f/Screenshot-2021-11-15-at-3.00.55-PM.png" data-mid="124563360" border="0" src="https://freight.cargo.site/w/1000/i/63e6f928eb499f820b781d277a23f3ce2ddb412e720ea052c0bd6f5e370dcf8f/Screenshot-2021-11-15-at-3.00.55-PM.png" /> Director: CRCR With: Qihao Shum Firrdaus Yusoff Joakim Laabraten John BergdahlPatrick Knowlton https://ivanguerra.cargo.site/Unframed Mon, 31 Mar 2025 13:16:31 +0000 Ivan Guerra https://ivanguerra.cargo.site/Unframed <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/46bb6dbcc76616bd19551df96fb18a2d36cbbd872ae790b1afc5ab7e16ecbea2/thumb.jpg" data-mid="231507637" border="0" src="https://freight.cargo.site/w/1000/i/46bb6dbcc76616bd19551df96fb18a2d36cbbd872ae790b1afc5ab7e16ecbea2/thumb.jpg" /> Samsung Unframed:Cannes Silver Lion In the summer of 2017, Samsung set out to make everyone rethink the way they capture their experiences with Unframed: the largest 360 and VR content partnership program in history. We worked on the project's naming, branding, and integrated campaign, including a series of virtual reality films/experiences. With: Bruno Luglio Mike Donaghey Chris Joakim Chris Northam Eric Jannon Rodrigo Burdman Natalie Rose https://ivanguerra.cargo.site/Letters-to-Neighbors Thu, 24 Apr 2025 14:57:23 +0000 Ivan Guerra https://ivanguerra.cargo.site/Letters-to-Neighbors <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/45b71610b6dc6290ff7efc3852326fd9d6e300e0b32f182d174b278f165d7f1d/a9e82826-43f9-445d-ba31-fc1bb8c69ca6.jpg" data-mid="231509132" border="0" src="https://freight.cargo.site/w/1000/i/45b71610b6dc6290ff7efc3852326fd9d6e300e0b32f182d174b278f165d7f1d/a9e82826-43f9-445d-ba31-fc1bb8c69ca6.jpg" /> Mandarin Oriental Letters to Neighbors:Gold Effie AwardsSilver SpikesCannes Shortlist &amp; more True hospitality is always making sure your guests are well looked after, even when you’re not around. So when we were tasked to communicate the transformation of Mandarin Oriental, Singapore, we asked ourselves, how could we find a way to let the hotel ensure their guests would still be treated to world class service and reception while they were closed? Turns out, the solution was just a stone’s throw away. In true Singaporean 'kampong' camaraderie spirit, we got the General Manager, Philipp Knuepfer, to handwrite a letter inviting neighbouring hotels to take care of their guests while they are temporarily closed. <img width="2500" height="1239" width_o="2500" height_o="1239" data-src="https://freight.cargo.site/t/original/i/199008a3cc9583c575431d5578c7ab87d58995f06cc3a248c803999b5af0307b/MOLTN_Gino_Fullerton.jpg" data-mid="231508707" border="0" src="https://freight.cargo.site/w/1000/i/199008a3cc9583c575431d5578c7ab87d58995f06cc3a248c803999b5af0307b/MOLTN_Gino_Fullerton.jpg" /> <img width="2500" height="1235" width_o="2500" height_o="1235" data-src="https://freight.cargo.site/t/original/i/2886fd5e84c4501359a0d2a710be914a3f6457a135c5af1bf2b4b5efb9997cbc/MOLTN_Christian_Raffles.jpg" data-mid="231508708" border="0" src="https://freight.cargo.site/w/1000/i/2886fd5e84c4501359a0d2a710be914a3f6457a135c5af1bf2b4b5efb9997cbc/MOLTN_Christian_Raffles.jpg" /> <img width="2500" height="1234" width_o="2500" height_o="1234" data-src="https://freight.cargo.site/t/original/i/903b6d5f2361c9e720d6a4aec436b129eff73b07e95b3a57f55ec2fee0847244/MOLTN_Peter_Rit.jpg" data-mid="231508711" border="0" src="https://freight.cargo.site/w/1000/i/903b6d5f2361c9e720d6a4aec436b129eff73b07e95b3a57f55ec2fee0847244/MOLTN_Peter_Rit.jpg" /> <img width="2500" height="1235" width_o="2500" height_o="1235" data-src="https://freight.cargo.site/t/original/i/d82bc46937f833ff39413c2db211ef12a975c225a7fb8c0be71aea467921ba45/MOLTN_John_Shang.jpg" data-mid="231508710" border="0" src="https://freight.cargo.site/w/1000/i/d82bc46937f833ff39413c2db211ef12a975c225a7fb8c0be71aea467921ba45/MOLTN_John_Shang.jpg" /> <img width="2500" height="1235" width_o="2500" height_o="1235" data-src="https://freight.cargo.site/t/original/i/90a3a92a8480973820edae7209f2543fbe43d73c052ec588908b33f05eed7be5/MOLTN_Peter_FSS.jpg" data-mid="231508709" border="0" src="https://freight.cargo.site/w/1000/i/90a3a92a8480973820edae7209f2543fbe43d73c052ec588908b33f05eed7be5/MOLTN_Peter_FSS.jpg" /> With: Lena Paik Gary Lim Firrdaus Yusoff Farhan DarmaJason Feng https://ivanguerra.cargo.site/Data-Dunk Sun, 30 Mar 2025 15:06:52 +0000 Ivan Guerra https://ivanguerra.cargo.site/Data-Dunk <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/09467df233f6c09d44ee91d25ca37232d2ff3222bb7dcc8ab5812d447a49158c/thumb-1.jpg" data-mid="231506341" border="0" src="https://freight.cargo.site/w/1000/i/09467df233f6c09d44ee91d25ca37232d2ff3222bb7dcc8ab5812d447a49158c/thumb-1.jpg" /> Verizon Data Dunk:Cannes Shortlist During the NBA Playoffs, one thing stands out as the true crowd-pleaser: dunks. Nothing gets more attention on social media, and this year Verizon gave fans an extra reason to cheer when players dunked. With Data Dunk, fans could draft 6 players from any team, and the more the players dunked, the more free data the fans got. The concept drove over 60.000 fans to create teams in the first week and took them to Twitter to urge “their” players to dunk even more. So when players in the 2016 NBA Playoffs dunked, the fans cheered, and then instantly checked their Data Dunk score. Putting Verizon at the very center of the Playoffs conversation. With: Bruno LuglioErik TellMarie RonnPaul Dery https://ivanguerra.cargo.site/We-Got-You Thu, 09 Feb 2023 10:52:07 +0000 Ivan Guerra https://ivanguerra.cargo.site/We-Got-You <img width="2502" height="1506" width_o="2502" height_o="1506" data-src="https://freight.cargo.site/t/original/i/1bb2e436a165523ce1cf463c4a6686cfdf0791f7a043c09ed6b24622efd0048e/Premium_02-rot-LoRres.jpg" data-mid="168750775" border="0" src="https://freight.cargo.site/w/1000/i/1bb2e436a165523ce1cf463c4a6686cfdf0791f7a043c09ed6b24622efd0048e/Premium_02-rot-LoRres.jpg" /> Gojek We Got You: Gojek is an Indonesian super-app and the country’s first decacorn. It’s huge there. But not so much in Singapore, where the brand landed in 2018 offering only ride-hailing services. The competitive landscape was intense, with home-grown super-app Grab and local taxi group Comfort DelGro holding over 50% of market share. Add in a few other smaller players - TADA, Zig, Ryde - and it’s easy to see how things were not going to be easy for Gojek in the little red dot.At the end of 2020, we stepped up to help. Our goal was to build brand love by proving to Singaporeans we understood them, their culture and country, and were here for all their ride hailing needs.In the following 3 years, we did a variety of work that brought this mindset to life and helped the brand turn around its business and secure the #2 spot in the ride-hailing game for good. Here’s some of it. <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/527e31ce08f07c4f6e23c768c7a3661e3977c545b14a8d8cc47a73142aa1d077/IMG_3446.JPG" data-mid="168751105" border="0" src="https://freight.cargo.site/w/960/i/527e31ce08f07c4f6e23c768c7a3661e3977c545b14a8d8cc47a73142aa1d077/IMG_3446.JPG" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b400ef92eab9bd7bafba8926f8445bd2212ed550158f9e8c1cfbb562f1a23ecc/IMG_3450.JPG" data-mid="168751107" border="0" src="https://freight.cargo.site/w/960/i/b400ef92eab9bd7bafba8926f8445bd2212ed550158f9e8c1cfbb562f1a23ecc/IMG_3450.JPG" /> Vaccination Rides: Clio Health Bronze Adfest Bronze Spikes Bronze After a tough 2020, with Gojek trying to play catch up in the midst of a global pandemic, an opportunity appeared at the beginning of 2021. Vaccination was the light at the end of the tunnel, for Singaporeans and for the brand. But by May 2021, only 27% of the population had gotten a shot. With 81% of Singaporeans relying on public transportation to get to their jabs and fear of contagion rampant, travel was a clear barrier to vaccination. So we convinced Gojek to offer the one incentive they could to encourage more people to get their shots: taking them for free to and from their vaccination centers. Spectacular 925: By October 2021, Singapore was well vaccinated and ready to return to normal life. But being a cautious society meant people were still reluctant to be out and about without a clear reason. So, to boost ridership, we gave them a couple, including taking your kids to watch pandas mating. <img width="2880" height="1606" width_o="2880" height_o="1606" data-src="https://freight.cargo.site/t/original/i/2d8badb974df7599a08ee1e2c09eacf7071c4f572dac2d46f3357309f925eada/Screenshot-2023-02-17-at-6.05.13-PM.png" data-mid="168750841" border="0" src="https://freight.cargo.site/w/1000/i/2d8badb974df7599a08ee1e2c09eacf7071c4f572dac2d46f3357309f925eada/Screenshot-2023-02-17-at-6.05.13-PM.png" /> For Students, By Students: One group that couldn’t wait to get out (and riding) was the students who’d lost 2 years of shared moments with friends thanks to the pandemic. Digging deeper, we discovered that 68% of our users were in fact 15-30 years old. Unfortunately, they aren’t a very loyal crowd: less than 10% of them use only Gojek.&nbsp; So we did a little campaign to change that. Drivers’ Spooky Stories: Spikes Bronze Adfest Bronze Caples Silver It was Halloween, 2022. A holiday Singaporeans love. Especially given their obsession with ghost and horror stories. Luckily, we knew just where to find them: often driving late into the night, Gojek drivers have seen things they can’t unsee and experienced things they can’t forget. Scary? Well, that’s just what people were looking for on Halloween. So we asked our driver community to submit their scariest encounters and experiences behind the wheel, selected 12 of the best ones, helped them edit and proofread them, and invited the drivers in to record these stories, creating the first podcast serial of a completely new horror sub-genre: ride-hailing horror. From indelible encounters (i.e.: distorted figures in the night) to mind-bending happenings (i.e.: a dead-end road... that has no end) and unexplainable sightings (i.e.: ghost passengers), the Drivers’ Spooky Stories podcast had something for every taste. No matter how questionable.Listen to the podcast, on Spotify, here. <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/3444e0367c58b5948638291d7c8794d765de199cf8cfb9cf067e80d4e845def5/Story-03-The-Endless-Loop.jpg" data-mid="168758272" border="0" src="https://freight.cargo.site/w/600/i/3444e0367c58b5948638291d7c8794d765de199cf8cfb9cf067e80d4e845def5/Story-03-The-Endless-Loop.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/84d568f149c8aaf7d1e50975908c0f02d573f1443bd2877ed052f276a7fe0b8a/Story-01-The-Silent-Passenger.jpg" data-mid="168758269" border="0" src="https://freight.cargo.site/w/600/i/84d568f149c8aaf7d1e50975908c0f02d573f1443bd2877ed052f276a7fe0b8a/Story-01-The-Silent-Passenger.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/69c2db21d92715d4c2faebd2b42543bd3a16b055940d1a559339e93fb4898393/Story-02-The-Doppelganger.jpg" data-mid="168758271" border="0" src="https://freight.cargo.site/w/600/i/69c2db21d92715d4c2faebd2b42543bd3a16b055940d1a559339e93fb4898393/Story-02-The-Doppelganger.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/9fb6862d08ca9372399428430cb3c8c345548dd90c2e62021053a57df4e4571d/Story-04-An-Unfinished-Ride.jpg" data-mid="168758274" border="0" src="https://freight.cargo.site/w/600/i/9fb6862d08ca9372399428430cb3c8c345548dd90c2e62021053a57df4e4571d/Story-04-An-Unfinished-Ride.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/3f347688aed9db099dccdd5d9bdb285556eca9a8df0b2d6b4ba309705e1217b2/Story-06-The-Driver---The-Beast.jpg" data-mid="168758277" border="0" src="https://freight.cargo.site/w/600/i/3f347688aed9db099dccdd5d9bdb285556eca9a8df0b2d6b4ba309705e1217b2/Story-06-The-Driver---The-Beast.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/7e5dfaea7681f13740367bfa595858bcc49a5b20de1ebcc2773ce3a7bd295eef/Story-05-One-Last-Goodbye.jpg" data-mid="168758276" border="0" src="https://freight.cargo.site/w/600/i/7e5dfaea7681f13740367bfa595858bcc49a5b20de1ebcc2773ce3a7bd295eef/Story-05-One-Last-Goodbye.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/f0e85a6ae67057efa1c81241614f86b16aab434dc030c71d58a43fba3bad3d4f/Story-07-Knock-Knock.png" data-mid="168758279" border="0" src="https://freight.cargo.site/w/600/i/f0e85a6ae67057efa1c81241614f86b16aab434dc030c71d58a43fba3bad3d4f/Story-07-Knock-Knock.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/d25870cb395e55bf342b3b57cee6b40765ad7f0375260668a071016ceb8b0849/Story-08-The-Crossing.png" data-mid="168758280" border="0" src="https://freight.cargo.site/w/600/i/d25870cb395e55bf342b3b57cee6b40765ad7f0375260668a071016ceb8b0849/Story-08-The-Crossing.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/2380c318e0253f8b1188914eafa5a6314f894d7c60dccef96be829b8d02ef38f/Story-09-Childs-Play.png" data-mid="168758281" border="0" src="https://freight.cargo.site/w/600/i/2380c318e0253f8b1188914eafa5a6314f894d7c60dccef96be829b8d02ef38f/Story-09-Childs-Play.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/76630217253f3e66407376cd9f8a5c01e761b3c11c2d55f682304e6f53a4f513/Story-10-She-Follows.png" data-mid="168758282" border="0" src="https://freight.cargo.site/w/600/i/76630217253f3e66407376cd9f8a5c01e761b3c11c2d55f682304e6f53a4f513/Story-10-She-Follows.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/dca62698b4d357f48c45515414aaba8a986485ad553b8f1a1cd03d7301781c0a/Story-11-The-Wait-Is-Over.png" data-mid="168758283" border="0" src="https://freight.cargo.site/w/600/i/dca62698b4d357f48c45515414aaba8a986485ad553b8f1a1cd03d7301781c0a/Story-11-The-Wait-Is-Over.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/cf63bd840fe69a65e1acbbbb5eeb95d3e6404e5eead16c225b9ba49f9f17f69d/Story-12-Visiting-Hour.png" data-mid="168758284" border="0" src="https://freight.cargo.site/w/600/i/cf63bd840fe69a65e1acbbbb5eeb95d3e6404e5eead16c225b9ba49f9f17f69d/Story-12-Visiting-Hour.png" /> Side Trip: Effie APAC Silver &amp; Bronze Effie Singapore Silver &amp; Bronze WARC Silver After 3 years slowly climbing up the ladder, Gojek had finally secured enough market share to reach #2 in the ride-hailing game.&nbsp;We were still not number one, but instead of vying for that top of the podium against a competitor that far outspent us and was a homegrown, beloved brand, we carved out a unique space for ourselves: that of reliable and approachable second choice. In a segment where people often compare between apps, our tongue-in-cheek film harnessed the power of entertainment to bravely challenge the bland segment and traditional competition, championing our drivers, cars and benefits to secure the position of Singapore's "other ride", their “side trip”, the one they ping late at night when their main boo (a.k.a. Grab) bails on them. And what better way to do that than with the help of the sassiest, most unapologetic anthem of the early 2000s: Pussycat Doll’s “Don’t Cha”. <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/37b6f27cf90c00e3097adfc8adaceb58ba5800841847190bf99044986bf39deb/kv-final-horizontal-opt-1-200922-04.png" data-mid="168763701" border="0" src="https://freight.cargo.site/w/1000/i/37b6f27cf90c00e3097adfc8adaceb58ba5800841847190bf99044986bf39deb/kv-final-horizontal-opt-1-200922-04.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7ffe44908e6bca1c05d3ef4e3db1f1007daba04ac9fa45c4bcc80395dda092dc/221003-Gojek-ClearChannel-Play-Stills-A.jpg" data-mid="168763688" border="0" src="https://freight.cargo.site/w/1000/i/7ffe44908e6bca1c05d3ef4e3db1f1007daba04ac9fa45c4bcc80395dda092dc/221003-Gojek-ClearChannel-Play-Stills-A.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8b7af4cb6f831b2d2ab28a4fa1940e20f90f90a83c70bccfd74d9ffa3344431b/221003-Gojek-ClearChannel-Play-Stills-B.jpg" data-mid="168763691" border="0" src="https://freight.cargo.site/w/1000/i/8b7af4cb6f831b2d2ab28a4fa1940e20f90f90a83c70bccfd74d9ffa3344431b/221003-Gojek-ClearChannel-Play-Stills-B.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f96aad5b44bd7ea798a89c1516fe46d5ef4aaa2643a6c5f6c1580766cc5ebce9/221003-Gojek-ClearChannel-Play-Stills-D.jpg" data-mid="168763698" border="0" src="https://freight.cargo.site/w/1000/i/f96aad5b44bd7ea798a89c1516fe46d5ef4aaa2643a6c5f6c1580766cc5ebce9/221003-Gojek-ClearChannel-Play-Stills-D.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/94cb377108d55e4ca6e09daf8b9671bf3f28fe52b9d216e31680aa14f9957c12/221003-Gojek-ClearChannel-Play-Stills-C.jpg" data-mid="233288988" border="0" src="https://freight.cargo.site/w/1000/i/94cb377108d55e4ca6e09daf8b9671bf3f28fe52b9d216e31680aa14f9957c12/221003-Gojek-ClearChannel-Play-Stills-C.jpg" /> Directors:Nick Roney Jason Feng With: Lena PaikMoses Wu Gary Lim Kim Cramer Firrdaus Yusoff Farhan Darma Ken Wong https://ivanguerra.cargo.site/Cleaning-House Thu, 24 Apr 2025 16:39:35 +0000 Ivan Guerra https://ivanguerra.cargo.site/Cleaning-House <img width="2148" height="942" width_o="2148" height_o="942" data-src="https://freight.cargo.site/t/original/i/9d5bbfa2aee7828fde5ea227d618ddfbb846d06d52e511b60536fc9a50eae788/Screenshot-2025-04-24-at-4.12.33PM.png" data-mid="231526282" border="0" src="https://freight.cargo.site/w/1000/i/9d5bbfa2aee7828fde5ea227d618ddfbb846d06d52e511b60536fc9a50eae788/Screenshot-2025-04-24-at-4.12.33PM.png" /> PetcoCleaning House: Petco decided to take a stand and removed all artificial flavors and ingredients from all dog and cat food out of their shelves. A bold move deserved a bold launch spot and and an entire new design system that reintroduced Petco to the world. We also created a number of assets (from broadcast, social films, in store materials) in collaboration with renowned photographer, Tim Flach. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/035a962ebb4a4c859263d57fb9db5bc6c3b18c3f63f342a0ed8b69bdca346b6f/instore.jpg" data-mid="231526179" border="0" src="https://freight.cargo.site/w/1000/i/035a962ebb4a4c859263d57fb9db5bc6c3b18c3f63f342a0ed8b69bdca346b6f/instore.jpg" /> <img width="500" height="625" width_o="500" height_o="625" data-src="https://freight.cargo.site/t/original/i/9739dbdcd517cff965ba335cb991a878272449791484ca83abc4db24a199102e/V7.gif" data-mid="231526296" border="0" src="https://freight.cargo.site/w/500/i/9739dbdcd517cff965ba335cb991a878272449791484ca83abc4db24a199102e/V7.gif" /> <img width="500" height="625" width_o="500" height_o="625" data-src="https://freight.cargo.site/t/original/i/15470e9f86a2cbb2330f386d97ccf06c9800cd535e3b934ef27321c4d91d137c/V9.gif" data-mid="231526297" border="0" src="https://freight.cargo.site/w/500/i/15470e9f86a2cbb2330f386d97ccf06c9800cd535e3b934ef27321c4d91d137c/V9.gif" /> <img width="500" height="625" width_o="500" height_o="625" data-src="https://freight.cargo.site/t/original/i/3b377b5dca787be0d919336a5af7632aefcc8609d7bf6bc2486ed09c18b4e5ca/V3.gif" data-mid="231526298" border="0" src="https://freight.cargo.site/w/500/i/3b377b5dca787be0d919336a5af7632aefcc8609d7bf6bc2486ed09c18b4e5ca/V3.gif" /> Director:Daniel Warwick With:&nbsp; Amanda BrencysAlex Behles Mindy BennerLea Egan https://ivanguerra.cargo.site/Don-t-Let-Your-Food-Go-Bad Thu, 24 Apr 2025 16:06:24 +0000 Ivan Guerra https://ivanguerra.cargo.site/Don-t-Let-Your-Food-Go-Bad <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e855e340173ebd45728c3500d3e3254494b6d777cdf0cbd1b535035a983a3034/thumb.jpg" data-mid="231512178" border="0" src="https://freight.cargo.site/w/1000/i/e855e340173ebd45728c3500d3e3254494b6d777cdf0cbd1b535035a983a3034/thumb.jpg" /> SamsungDon’t Let Your Food Go Bad: Samsung Home Appliances introduced the Twin Cooling Plus in the Middle East, which keeps food fresh for longer. We asked what would happen if it didn’t. The film propelled an increase of almost 200% in sales in the region and became one of their most successful home appliances campaigns to date. Director: Peter Sluszka With:&nbsp;Bruno Luglio Ezequiel Soules Martin Insua