Yeo’s
BratTea:
2x Effie Bronzes
BratTea:
2x Effie Bronzes
The summer of 2024, there was only one green on all screens — brat green. We saw the opportunity to make Yeo's First Harvest Green Tea the go-to for Gen Zs in Singapore.
So we got bratty, ripping out their packaging and turning it into brattea.
We teased influencers with cryptic brat invites. Then, we dropped the limited-edition brattea bottles at the hottest Gen Z spots in Singapore.
The response? So Julia.
We teased influencers with cryptic brat invites. Then, we dropped the limited-edition brattea bottles at the hottest Gen Z spots in Singapore.
The response? So Julia.
Director:
Jason Feng
Jason Feng
With:
Reynard Adrianto
Alyssa Soh
Chloe Tan
Gary Lim
Firrdaus Yusoff
Ken Wong
Reynard Adrianto
Alyssa Soh
Chloe Tan
Gary Lim
Firrdaus Yusoff
Ken Wong