The summer of 2024, there was only one green on all screens — brat green. We saw the opportunity to make Yeo's First Harvest Green Tea the go-to for Gen Zs in Singapore.

So we got bratty, ripping out their packaging and turning it into brattea.

We teased influencers with cryptic brat invites. Then, we dropped the limited-edition brattea bottles at the hottest Gen Z spots in Singapore.

The response? So Julia.