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Petco
Cleaning House ::


Petco decided to take a stand and removed all artificial flavors and ingredients from all dog and cat food out of their shelves. A bold move deserved a bold launch spot and and an entire new design system that reintroduced Petco to the world.

We also created a number of assets (from broadcast, social films, in store materials) in collaboration with renowned photographer, Tim Flach.


90% Effort
50% Inspiration 
-10% Math