Burger King
Proud Whopper:
13x Cannes Lions
D&Ad Yellow Pencil
Grand Clio
& more
Proud Whopper:
13x Cannes Lions
D&Ad Yellow Pencil
Grand Clio
& more
In 2014, Burger King went through tagline surgery and woke up with "Be Your Way" dangling down there. To promote it, we launched a new product during the 2014 San Francisco Pride Parade: the Proud Whopper. We captured everyone's reaction to it, including this one guy wearing nothing but a ring around his penis.
Director:
Henry-Alex Rubin
Henry-Alex Rubin
With:
Bruno Luglio
Rodrigo Bistene
Anselmo Ramos
Beto Fernandez
Bruno Luglio
Rodrigo Bistene
Anselmo Ramos
Beto Fernandez