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Samsung
Unframed ::

Cannes Silver Lion
In the summer of 2017, Samsung set out to make everyone rethink the way they capture their experiences with Unframed: the largest 360 and VR content partnership program in history.

We worked on the project's naming, branding, and integrated campaign, including a series of virtual reality films/experiences.


90% Effort
50% Inspiration 
-10% Math