Mandarin Oriental ::
Effie Singapore 2x Gold
Spikes 2x Silver
Adfest Bronze
Cannes 2x Shortlist
Effie Singapore 2x Gold
Spikes 2x Silver
Adfest Bronze
Cannes 2x Shortlist
When hotels close for renovations, the usual approach is to simply shut down all communication until reopening.
But as a renowned icon of hospitality in the Marina Bay Area, Mandarin Oriental couldn’t just leave their guests to fend for themselves.
Instead, we sent the GMs of our 5 leading competitors a letter asking them to take our guests, while we were away.
But as a renowned icon of hospitality in the Marina Bay Area, Mandarin Oriental couldn’t just leave their guests to fend for themselves.
Instead, we sent the GMs of our 5 leading competitors a letter asking them to take our guests, while we were away.
Brattea ::
How we got Gen Z talking about a dusty old tea brand.
Ask For A Raise ::
One Show Best of Social & Influencer
Cannes Bronze Lion
D&Ad Graphite Pencil
One Show Best of Social & Influencer
Cannes Bronze Lion
D&Ad Graphite Pencil
A recent study revealed women are 25% less likely to receive a raise after asking. So we turned one of the world’s fiercest female leaders and equal pay advocate into an innovative tool that helps women develop their salary bargaining skills and, most importantly, build a case to "Ask For A Raise" and get one.
Jolly Rancher Sucky Jewelry ::
Jolly Rancher, not a traditional Valentine's Day candy, wanted to take over conversation around the famously horrible holiday.
It’s a sucking candy and we felt like the gifts on VDay probably suck most of all. So we created the suckiest, sparkliest, cheesiest, plastic-iest, Valentine's Day jewelry out there.
We made Jolly Rancher Jewelry with the help of an award-winning jewelry designer and gave it away exclusively through social media.
For owned channels, we produced Instagram Live content, Paid SnapAds and Twitter posts. Influencer partners then ran with the story on their channels to engage with candy lovers/ Valentines haters everywhere.
It’s a sucking candy and we felt like the gifts on VDay probably suck most of all. So we created the suckiest, sparkliest, cheesiest, plastic-iest, Valentine's Day jewelry out there.
We made Jolly Rancher Jewelry with the help of an award-winning jewelry designer and gave it away exclusively through social media.
For owned channels, we produced Instagram Live content, Paid SnapAds and Twitter posts. Influencer partners then ran with the story on their channels to engage with candy lovers/ Valentines haters everywhere.
Samsung Unframed ::
Cannes Silver Lion
Cannes Silver Lion
In the summer of 2017, Samsung set out to make everyone rethink the way they capture their experiences with Unframed: the largest 360 and VR content partnership program in history.
We worked on the project's naming, branding, and integrated campaign, including a series of virtual reality films/experiences.
We worked on the project's naming, branding, and integrated campaign, including a series of virtual reality films/experiences.
Verizon Data Dunk ::
Cannes Shortlist
Cannes Shortlist
During the NBA Playoffs, one thing stands out as the true crowd-pleaser: DUNKS. Nothing gets more attention on social media, and this year Verizon gave fans an extra reason to cheer when players dunked.
With Data Dunk, fans could draft 6 players from any team.
The more the players dunked, the more free data the fans got.
The concept drove over 60.000 fans to create teams in the first week and took them to Twitter to urge “their” players to dunk even more, putting Verizon at the very center of the Playoffs conversation.
With Data Dunk, fans could draft 6 players from any team.
The more the players dunked, the more free data the fans got.
The concept drove over 60.000 fans to create teams in the first week and took them to Twitter to urge “their” players to dunk even more, putting Verizon at the very center of the Playoffs conversation.
